Some of you may just have to answer the call of your sweet, salty, creamy or savoury tooth.

If you find yourself in a long line-up at the store with one of those unnecessary purchases in your cart, use the time to reconsider the Call of the Impulse!

Ask yourself whether you really need that bag of chips or the litre of ice-cream. What do you need, instead? Perhaps you're tired and are looking to the sugar to give you a boost, when what you really need is a nap. Or maybe the ice-cream is synonymous with self-soothing. Would that craving be better answered with some real time with your friends or family?

Look at the long line-up as a little stick-to-your-diet-help from above, or beyond.