Emotionally Connected – Courtesy of Sidney Crosby and Tim Hortons

Why is this Sidney Crosby/Tim Hortons commercial so powerful?  In a word - emotions!

I confess that even though you won't catch me watching Hockey Night in Canada, I am moved by this commercial.

Growing up around snow and skating on frozen patches of ice, driving down streets where you saw kids playing hockey and yelling "Car!" - distant echoes from the past, a remembering of simpler times, of dreams and hopes and rosy cheeks.

Emotions - we all have them. It's what gives our life quality and meaning. Learning to use positive thoughts and feelings transforms your stress. It is the basis of good emotional management, a skill that can be learned and practiced.

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